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From The Manufacturer

AI Smart.
The New Smart Evolved by AI

Expand your TV viewing experience with both built-in Google Assistant and Alexa (No external devices required). Just ask, and LG AI TV satisfies your curiosity in your interest, offers recommendations as per your tastes, and controls devices on your demand.

*Google Assistant activated by "Microphone Button", Amazon Alexa activated by the "Prime Video" button.
*The actual product may differ from image shown.

4K Resolution on IPS Display

Experience more realistic 4K images with fine detail and vivid color
on the IPS display offering four times greater resolution than Full HD.

*The IPS panel is not applied to all LG UHD TV models.

True Immersion.
Even at A Wide Viewing Angle

Wherever you sit, the IPS 4K panel's wide viewing angle keeps you enthralled with spectacular realism— maintaining color accuracy even from the sides and allows everyone to enjoy a realistic picture.

*The conventional mentioned in this content means TVs without in-plane switching technology, and the images are simulated.

DTS Virtual:X Adding
Another Dimension to Sound

You will enjoy rich, flawless, multi-dimensional audio as the built-in speakers on your TV deliver sound from all angles.

35W Built In Woofer

Ultimate in Sound "Powerful Sound". 35 W powerful sound with Dolby digital plus and DTS support

Airplay2-Connect your Apple devices Seamlessly

Seamlessly connect your Apple devices to your TV to play videos, music, photos, and more content directly to your TV. You can enjoy the high-quality content from the largest video libraries, iTunes.

Home at Your Command.
All in One Place.

Using the intuitive Home Dashboard, you can access connected smart devices remotely from one big screen. Create your unique daily routine with the Magic Remote.

4K Active HDR
for Incredible Detail

4K Active HDR optimizes every scene, delivering delicate detail and rich color. The multi-HDR format, including HDR10 and HLG, coupled with LG's dynamic scene-by-scene adjustment technology, lets you enjoy any video content in amazing HDR quality.

Quad Core Processor
The Origin of 4K Images

A fast, accurate quad-core processor eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images.

Advanced Color Enhancer

No matter how dark or bright the image is, the Advanced Color Enhancer dynamically adjusts the color and contrast for more vivid, vibrant images.

*The conventional mentioned in this content is based on the previous LG models and the images are simulated.

One-Touch Sound Tuning

Get the best sound no matter how you have arranged your room and where you are sitting. With 1 Touch Sound Tuning technology recognizing your watching spot, you can fully enjoy the optimized sound.

Watch the Full Movie

*This feature is available by turning on One Touch Sound Tuning in sound setting mode.

Magic Remote

Feel the magic with Bluetooth based LG Magic Motion Remote that can work from any direction. So no more standing in front of your TV or Set Top Box to operate it, you can do so from any corner of the room.

Live Smarter with AI ThinQ™

Now enjoy your favourite movies & TV series on Netflix, Hotstar, Amazon Prime and many more on your LG Smart TV with WebOS.

Choose, Connect and Enjoy

Enjoy your favourite movies or any content on your TV in higher resolution by connecting your USB or other external hard drives. Also, connect your Bluetooth Headset or HTS/Sound Bar Wirelessly with TV through 2 Way Bluetooth connectivity.

Simple yet Exquisite Design

A slim bezel and sleek modern lines add a premium design aesthetic to your space and enhance your viewing experience.

*The actual product may differ from image shown.

LG 108cm (43 inch) Ultra HD (4K) LED Smart TV (43UM7780PTA)

Sku 43UM7780PTA

Special Price ₹46,990.00

MRP was ₹59,990.00

In stock

Warranty

1 Year LG India Domestic Warranty
1 Year Additional Warranty on Panel

Highlights

Designed And Made In India

Supported Apps: Netflix| Disney+Hotstar| Youtube
Operating System: WebOS
Resolution: Ultra HD (4K) 3840 x 2160 Pixels
Sound Output: 35 W | Refresh Rate: 50 Hz
AI ThinQ™ w/ Built-in Google Assistant & Alexa, Apple Airplay 2 & Homekit
35W Powerful Sound with Built-in Woofer
Ultra Bright Panel & 4K Active HDR
DTS Virtual:X Surround Sound
WebOS w/ Magic Remote
Wireless Sound (2 Way Bluetooth)

Important Notes

For products requiring installation, returns are valid only when they are installed by Company-authorized personnel.

Easy Payment Options

Cash on Delivery
Net banking & Credit/ Debit/ ATM card
In Shop EMI by Bajaj Finance / HDB Finance
UPI Payments

Refer Friends

Brand	LG
Model Name	43UM7780PTA
Device	UHD
Screen Size (cm)	108cm (43)
Resolution	Ultra HD 3840 x 2160
Display Type	Flat
BackLight Module	Slim LED
IPS Panel	Yes
HDR	4K Active HDR
HDR 10 Pro	Yes
HLG	Yes
HDR Effect	Yes
Analog TV Reception	Yes
Digital TV Reception	Terrestrial DVB-T2

Dolby Digital Decoder	Yes
DTS Decoder	Yes
Speaker System	2.1Ch Speaker
Audio Output (rms)	35W
Sub Woofer	Yes (15W)
Sound Mode	Standard, Cinema, Clear Voice III, Cricket, Music, Game
Clear Voice III	Clear Voice III
AI Acoustic Tuning	Yes
Sound Type	Front Firing
Surround Sound	DTS Virtual:X
Bluetooth Audio Playback	Yes (2 Way Playback)
Wireless Sound Sync	Yes

Refresh Rate	50Hz
HDR Dynamic Tone Mapping	Yes
Resolution Upscaler	4K Upscaler
Viewing Angle	Wide Viewing Angle
Active Noise Reduction	Yes
True Color Accuracy	Yes
Color Enhancer	Advance
Picture Mode	Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room)
HEVC Codec	4K@60P, 10bit

LG Store	Yes
Smart TV	Yes
Smart TV Platform	ThinQ AI Smart TV
ThinQ AI	Voice Command & Voice Search
Google Assistant	Yes
Conversational AI	Yes
Launcher (Recent / Home / My Apps)	Yes
WiFi Direct	Yes
Magic Remote Modes	4 Modes (Universal Control, Point,Wheel, Voice)
Direct Keys (Apps)	Netflix, Amazon Prime Video
Voice Recognition	Yes (Speech to text)
Voice Recognition - Language	US English
Voice Recognition - Usage In	Voice Command/Search/Web browsing/SNS
Smart Phone Remote Controller (Remote App)	Yes
App Store	Yes
Cloud Photo & Video	Yes
Premium Content (India Specific Apps)	Yes
360 VR	Yes
Magic Mobile Connection	Yes
Quick (1 Click) Access	Yes
AI Functions	AI Home, AI Recommendation, Intelligent Edit
Home Dashboard	Yes
Music Player	Yes
Apple Air Play	Yes
Apple HomeKit	Yes
Operating System	webOS Smart TV

DLNA	Yes
Miracast™	Yes
Share & Control	Yes
Network File Browser	Yes

OSD Languages	26
e-Manual	Yes
Simplink (HDMI CEC)	Yes
Smart Energy Saving	YES

Component In (Y.Pb, Pr + Audio)	1 (Composite/Component Common)
USB	1 (Side) /1 (Rear)
HDMI Version	HDMI 2.0
Digital Audio Out (Optical)	1
Bluetooth	Yes (V 5.0)
LAN	1

TERMINALS SIDE HDMI	2 (Side)/1 (Rear)
HDMI Audio Return Channel (eARC)	ARC (HDMI 2)

DivX (SD/HD)	DivX HD
Picture	JPEG, JPS, MPO
Audio Codec	AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X (Refer to manual)
Subtitle for DivX (Language)	15 Language (English, French, Spanish, Protuguese, Italian, Vietnamese, Bulgarian, Russian, Maori, Ukrainian, Kazakh, Thai, Hebrew, Arab, Korean)

Set Weight (in Carton) Kg	12.0
Set WxHxD (w/o stand) mm	977 X 593 (With Reflector) X 94.4: (26.7)
Set WxHxD (w stand) mm	977 x 629 x 216
Set Weight (w/o stand) Kg	9.5
Set Weight (w/ stand) Kg	9.6

GST (%)	28
Country of Origin	India

AI Smart.The New Smart Evolved by AI

4K Resolution on IPS Display

True Immersion.Even at A Wide Viewing Angle

DTS Virtual:X AddingAnother Dimension to Sound

35W Built In Woofer

Airplay2-Connect your Apple devices Seamlessly

Home at Your Command.All in One Place.

4K Active HDRfor Incredible Detail

Quad Core ProcessorThe Origin of 4K Images

Advanced Color Enhancer

One-Touch Sound Tuning

Magic Remote

Live Smarter with AI ThinQ™

Choose, Connect and Enjoy

Simple yet Exquisite Design

LG 108cm (43 inch) Ultra HD (4K) LED Smart TV (43UM7780PTA)

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MODEL

AUDIO

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SMART CONVERGENCE

SPECIAL

SUPPLIED ACCESSORIES

TERMINALS REAR

TERMINALS SIDE

USB

Others

Weight and dimensions

AI Smart.The New Smart Evolved by AI

4K Resolution on IPS Display

True Immersion.Even at A Wide Viewing Angle

DTS Virtual:X AddingAnother Dimension to Sound

35W Built In Woofer

Airplay2-Connect your Apple devices Seamlessly

Home at Your Command.All in One Place.

4K Active HDRfor Incredible Detail

Quad Core ProcessorThe Origin of 4K Images

Advanced Color Enhancer

One-Touch Sound Tuning

Magic Remote

Live Smarter with AI ThinQ™

Choose, Connect and Enjoy

Simple yet Exquisite Design

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About us:

AI Smart.
The New Smart Evolved by AI

True Immersion.
Even at A Wide Viewing Angle

DTS Virtual:X Adding
Another Dimension to Sound

Home at Your Command.
All in One Place.

4K Active HDR
for Incredible Detail

Quad Core Processor
The Origin of 4K Images

AI Smart.
The New Smart Evolved by AI

True Immersion.
Even at A Wide Viewing Angle

DTS Virtual:X Adding
Another Dimension to Sound

Home at Your Command.
All in One Place.

4K Active HDR
for Incredible Detail

Quad Core Processor
The Origin of 4K Images